Annual Report 2025

Music · Sports · Art

The year the model scaled from pilot to system.

From 2 campuses to 7. The first entry into the girls' correctional system. A program that follows graduates out into reintegration. And a border crossed.

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2024 proved the model works. 2025 proved it can scale.

Fundación Rimas · Annual Report 2025 — 00

Pilot · System · Horizon

2024

Proved the model

La Academia pilot in 2 campuses.

This report 2025

Scaled the system

7 campuses · first campus in the girls' correctional system · first pop-up outside Puerto Rico.

2026

The horizon

10 campuses by February · La Academia Móvil with Spotify · Fields of Hope with UEFA.

Toward 2026
Mission

To inspire the next generation of leaders through music, sports, and the arts.

Vision

To create a future where young people have the opportunity to develop their individual and creative potential.

01
Introduction

Introduction

Founded in 2018; fully organized and in operation since 2022 — impact figures reflect 2022 onward.

Music is where we begin, not where we end. The impact transcends: from a workshop to a skill, from a grant to a podium, from a program to a life.

If 2024 was the year we proved our model could work, 2025 was the year we proved it could scale. We ended 2024 operating La Academia in two campuses. We closed 2025 with a network of seven — spanning juvenile correctional facilities, public schools, community organizations, and, for the first time, a reintegration track that follows young people after they leave institutional settings.

Along the way, our participants produced work that speaks for itself: nine original songs in our first Boot Camp, a full album in the second, a documentary short from Llorens Torres. The chapters that follow tell that story.

JR

José Ramón Benítez

Executive Director

“La Academia Móvil represents an exciting chapter in the development of our organization's reach and service to Puerto Rican youth, providing novel frameworks and industry-level experiences across the island.”

On La Academia Móvil

02

The

Reality

Puerto Rico is living an unprecedented boom in its creative and sports industries. But its youth — above all youth from low-income families — are left out. This is the gap we exist to close.

The youth are left out

27%

of students from low-income families participate in school sports

33%

have access to music education

25%

of schools in low-income areas offer no arts programs at all

Meanwhile, the opportunity

$2B

generated annually by Puerto Rico's music industry

0

employment opportunities created by that industry

Our critical assumption: if we bridge the gaps preventing youth from tapping the opportunities offered by the unprecedented growth of the music and sports industries, those industries will be a force for positive societal impact. We are the bridge.

Source: Instituto del Desarrollo de la Juventud (IDJ)

How the model works

1

The gaps

Leadership · access to knowledge · infrastructure · skills · professional networks

2

What we do

Community programs (La Academia) · grants and scholarships · El Vagón · recreational spaces · exposure events · industry alliances

3

What changes

Access to higher education · social-emotional well-being · a talent pipeline and economic development · more cohesive communities · systemic change

0+

Since 2022, this model has directly impacted more than 10,800 individuals.

Cumulative impact since 2022 — not 2025-only. Founded in 2018; fully organized and in operation since 2022, and impact figures reflect that period onward.

03

The Year in

Numbers

Not a stat wall. It's the shape of the year — from 2 campuses to 7 — set in motion. Scroll to watch the network grow, month by month.

Drag or scroll the timeline · Dec is at the far right · tap a campus to open it

0+

Total individuals impacted (2025)

Individuals directly and indirectly impacted by the three programs in 2025 — final figure confirmed by the Foundation.

0

Active campuses

0

Grant beneficiaries

0+

Impacted since 2022

Cumulative impact since 2022 — not 2025-only. Founded in 2018; fully organized and in operation since 2022, and impact figures reflect that period onward.

On counting. Reach is tracked against the academic calendar. The 79 youth at the Villalba Social Treatment Center (DCR) appear in October, November, and the December semester close — the SAME cohort, not additive. The 2025 total (1,500+) is the final figure confirmed by the Foundation.

04

La

Academia

For the youth — 2025

La Academia is our flagship vocational program for the music and entertainment industries. Through weekly after-school workshops in a conversational format, young people access industry professionals, build transferable skills, and execute a capstone community project. In 2025 we grew from two campuses to a network spanning juvenile correctional facilities, public schools, Boys & Girls Club community centers, and community-based reintegration.

Our model is distinguished by its holistic approach: we don't just teach music — we use the music industry as a vehicle to develop leadership, professional networking, teamwork, and resilience. Each campus develops its own projects based on the needs of its community.

0

Youth served in 2025 (unique)

0

Recorded activities

The network, as a place

Where La Academia lives

Campus Villalba 18.13°N 66.49°W Campus Ponce 18.01°N 66.61°W Campus Comunidad 18.45°N 66.08°W Caras con Causa 18.43°N 66.14°W Las Margaritas 18.43°N 66.05°W Llorens Torres 18.43°N 66.04°W

6 campuses in Puerto Rico · hover or tap a pin

28 municipalities reached in 2025

Ciudad de México · Academia Pop-up · ≈ 3,200 km
18.1269° N · 66.4922° W · Villalba, PR (approx.)

Campus Villalba

Youth deprived of liberty · DCR · Inherited from 2024

79

youth at semester close

2

Boot Camps

Full album + showcase on the renovated court

Capstone

Our deepest, most sustained engagement of the year. The semester opened with alternative-professions workshops — barbering, coffee, tattoo artistry — led by TropiWhat, Disidente, Café Comunión, and Siul, deliberately widening what a viable career can look like.

Two Boot Camps defined the creative arc: the first in June with El Vagón Estudio (five days, nine original songs); the second in October, a full album project with a plena workshop connecting the work back to Puerto Rican musical roots.

Beyond music: Eladio Carrión's Therapy Dogs program, Barber Shop by Rimas, a Soccer Lab clinic, a visit to the Museo de Arte de Ponce, and a surprise appearance by boxer Xander Zayas — who arrived with pizza right after participants completed a workshop on effective questioning.

In November, participants presented 6–8 original pieces on the newly renovated court, sponsored by Jowell. On December 29, Villalba closed its semester with 79 youth impacted.

It was a completely new experience for many of them — young people who never imagined they could write, let alone sing.

— Social Worker, Villalba Campus

Keep scrolling — the story advances

Milestone of the year 18.0111° N · 66.6141° W · Ponce, PR (approx.)

Campus Ponce

Girls deprived of liberty · DCR · NEW 2025 · October 2025

3

participants

1

inaugural Bootcamp

First recorded track

Capstone

In October we opened our campus at the Ponce Girls Correctional Center — the most significant expansion of the year. With it, Fundación Rimas became one of very few organizations providing continuous, structured programming inside Puerto Rico's juvenile correction system, and the first to extend that work systematically to young women.

Participants began with the Bootcamp format — composing and recording their first track at El Vagón Estudio, parked at Villalba — for most, a first encounter with the idea that their own voice could be the material. We also marked one participant's "Sweet 16" — a small gesture with a clear message: mistakes do not foreclose a future.

Keep scrolling — the story advances

Milestone of the year 18.4489° N · 66.0787° W · San Juan, PR (approx.)

Campus Comunidad

Follow-up after release · NEW 2025 · November 2025

10+

participants

Rolling entry

no cohort structure

1:1 coaching

Capstone

November marked the official launch of La Academia Campus Comunidad — a program built around a gap we had watched open for two years. Young people would complete our programming inside an institution, then leave, and the rehabilitation structure would end at the gate. Campus Comunidad follows them out.

Through personalized sessions, participants receive coaching in planning, emotional expression, social skills, and vocational guidance during reintegration. It is the piece that makes the rest of the model add up to something continuous rather than episodic.

Keep scrolling — the story advances

The rest of the network

Public schools and community organizations.

Caras con Causa

Public school · Cataño

Caras con Causa

Escuela Rosalina Caraballo · Inherited from 2024

18.4283° N · 66.1360° W · Cataño, PR (approx.)
250

direct students

Event-production cycle

Capstone

It was a great experience — I never imagined that so close to me, in a place I've always passed through, there could be a place like this.

Adrián Luyando

Participant · Caras con Causa

The year opened with the closing of the 2024 cohort: students organized "Galactic Bombastic," the school's welcome party, selling 120 tickets to the community, and 18 students held a Listening Party with the songs they created.

The second edition launched later in the year, with workshops and forums with entertainment-industry professionals and a full event-production cycle — concept development through execution, technical coordination, logistics, budgeting — culminating in the January 2026 Welcome Back Party.

Las Margaritas

Community · Península de Cantera, San Juan

Las Margaritas

Boys & Girls Club · Cantera · March 2025 · third campus

18.4266° N · 66.0453° W · Cantera, San Juan, PR (approx.)
12

direct students

Personal branding, AI, content

Capstone

I'm studying culinary arts, and this experience has helped me expand my palate.

Participant

Las Margaritas Campus

Launched in March 2025 as our third campus, in partnership with the Boys & Girls Club in Cantera, San Juan — reaching 12 students directly and a community of 300. Workshops covered self-exploration, CV development, the job market, and life after high school.

The work later expanded into personal branding, use of AI, visual and audio content creation, and reputation management. Students received a visit from board president Héctor González Colón and a dinner at Restaurante Lala hosted by Noah Assad. The launch drew coverage from Telemundo, El Vocero, Metro, and Primera Hora.

Llorens Torres

Public housing community · San Juan

Llorens Torres

Boys & Girls Club · 2025

18.4331° N · 66.0442° W · Res. Luis Llorens Torres, San Juan, PR (approx.)
14

direct students

“El Case’ Desde Mis Ojos”

documentary short film

In the Luis Llorens Torres public housing community, participants built skills in technology, music, and production toward their capstone documentary short “El Case’ Desde Mis Ojos” (“The Case Through My Eyes”), portraying life in their neighborhood from their own perspective.

An entertainment-technology professional led a forum on career trajectory and the role of AI in artistic creation.

05

El

Vagón

El Vagón Estudio is a fully equipped mobile recording studio —a physical asset unique in Puerto Rico— that puts professional production wherever our youth are: writing, recording, mixing, and mastering under one roof. It now runs as a small fleet. In 2024 we donated a complete Vagón to Caras con Causa, where it is a permanent part of their academic programming. A second unit, stationed at Villalba through 2025, anchored the year's Boot Camps for both Villalba participants and the girls of Campus Ponce.

The results are concrete: nine original songs from the first five-day Boot Camp, and a full album by the end of the year. For most participants, it is the first time a professional creative career stops being abstract —their work taken seriously in a real studio, and their expectations rise with it.

El Vagón
El Vagón Estudio — interior
Drag to rotate

El Vagón in 3D — built to the real trailer’s dimensions (DIM-001)

El Vagón — participante
El Vagón — producción
El Vagón — sesión
06

The

Summer

Our school-linked campuses follow the academic calendar, and the summer months are given over to a different kind of work: closing out the spring cycle, converting what participants learned into something they can carry, and preparing the fall.

The spring ended on a high note. In June, El Vagón Estudio anchored our first Boot Camp at Villalba — five days, nine original songs, participants working shoulder to shoulder with songwriters, producers, and sound engineers. That same month, students from Las Margaritas were hosted at Restaurante Lala by founder Noah Assad and General Manager Daniel Vitiello, and Soccer Lab brought a clinic to Villalba where many young people played the sport for the first time.

Adrián Luyando

The moment of the year

The summer's most telling moment was quieter. Adrián Luyando Cruz — a participant from the Caras con Causa campus, the same student who a year earlier had said he never imagined a place like this existed so close to home — completed a summer internship with the Foundation. He is the first participant to move from inside the program into a professional role within it. That is the pathway the entire model is built to produce, and 2025 produced one.

07

Crossing

Borders

New in 2025

From December 10 to 12, 2025, La Academia ran its first Pop-up outside Puerto Rico. In partnership with Reinserta — a Mexican organization with deep experience in social reintegration — twenty young Mexicans took part in an intensive music-creation experience, working alongside professional producers and songwriters and finishing with three original songs.

The timing was fitting: the Pop-up opened just as Bad Bunny’s “Debí Tirar Más Fotos” world tour arrived in Mexico City — eight record-breaking nights at Estadio GNP Seguros, December 10–21 — a reminder that the Foundation’s roots in Rimas Entertainment can carry its model, and its reach, two thousand miles from home.

The collaboration required adapting our model to a different national context, and in doing so it demonstrated something we had not yet tested: that the method travels. What began as a program for Puerto Rican youth at risk and in the juvenile system proved portable to a comparable population two thousand miles away.

Framed precisely: the first Academia Pop-up outside Puerto Rico — the program's format for its international efforts, and one more campus in the network. Medellín is January 2026 and does not appear in this report.

20

Youth

3

Original songs

First Pop-up outside PR

Dec 10–12 · CDMX

≈ 3,200 KM Puerto Rico Mexico City
08

The

Grants

What a grant achieved in 2025

Silver medal

Junior Olympic Games

3,000 m racewalk · Team Puerto Rico

Qualified

2025 Junior Pan Am Games

Taekwondo 58 kg · Asunción, Paraguay

Competed at

World Athletics Championships

Track & field · 2025 season

In training

Sound Engineering

Equipment, books, masterclass and workshop

Our grants program backs young musicians, artists, and athletes across Puerto Rico. Its 2025 cycle, open January 15 through March 15, closed with a record 98 applications — the highest volume we have received to date.

In 2025, we awarded financial support to 29 young people, enabling them to continue extracurricular activities in music, art, and sports. Four applicants also received musical instruments and supplies through Micheo Music in Guaynabo. The Giving Program closed 2025 with 445 beneficiaries, establishing itself as a core pillar of our mission to back Puerto Rican talent.

2025 cycle — applications received (Jan 15 – Mar 15)

Sports 0
Music 0
Art 0
Total 0
0

Beneficiaries in 2025

0

Funded in 2025

32 applications evaluated · 91% approval · every dollar disbursed direct — $39,262.73

Impact stories

Voices of Economic Grants beneficiaries — in their own words.

“Dance, for me, is more than a discipline: it is a way of honoring who I am, of telling the stories we carry on our skin as a people… Receiving Fundación Rimas' support has been an affirmation that I am not alone on this path. It drives me to keep training with discipline and love — not only to reach my own dreams, but to open paths for other girls and young people who dream of transforming their reality through art… This support doesn't just bring me closer to a competition; it brings me closer to the country I want to build, dancing step by step.”

Victoria Libertad

Dance · 16 · Dorado

“I am beyond grateful for your support. I leave for Asunción, Paraguay with great pride, to represent our country as part of the Puerto Rico delegation. After a year of hard training, dedication, and commitment, we did it. Thank you for believing in our youth.”

Ilay Y. Rodríguez Barreto

Taekwondo (58 kg) · Toa Alta · 2025 Junior Pan American Games

“She competed at the Junior Olympic Games, winning a silver medal for the Puerto Rico team in the 3,000-meter racewalk. Thank you for the support that allowed her to compete and give her all to win this medal for PR. This was possible thanks to you — eternally grateful.”

Angélica Ralat

Athlete's mother · Track & field · Canóvanas — silver at the Junior Olympic Games (3,000 m racewalk)

“Thank you, Fundación Rimas, for supporting my dream on the path to becoming a sound engineer. Thanks to your backing, I was able to acquire equipment and books and take part in a masterclass and workshop.”

Sebastián Negrón Flores

Sound engineering · Trujillo Alto

“First of all, we want to thank you for your help. With the 2025 World Athletics Championships behind us, we report back with the fruit of your seed. Thank you for your help — eternally grateful.”

Roberto González

Track & field · 2025 World Athletics Championships

“I feel very grateful and blessed for this opportunity. This is a relief and a tool that will help me continue on my professional path. Thank you to the foundation for making this possible.”

Jeremy Joel Roldán Torres

Soccer · Caguas

Quotes translated from the Spanish originals.

09

Our

Alliances

2025 was the year our partnership portfolio matured from goodwill into infrastructure. Each alliance below extends reach or deepens a capability in a way we could not achieve alone.

Donors

Rimas EntertainmentUEFA Foundation for ChildrenWendy'sSpotifyAmazonWalmartFundación FlamboyánDeportes Salvador Colom

Collaborators

Caras con CausaBoys & Girls Club de Puerto RicoDepartamento de Corrección y RehabilitaciónConPRmetidosReinsertaAnti-Recidivism CoalitionOCAInstituto del Desarrollo de la Juventud

The nature of each alliance

Wendy's
"El Talento de Aquí es Otra Cosa" — college scholarships in music, sports, and arts. Initial contribution of $50,000. First recipient: Juan Cox.
Spotify
La Academia Móvil — partnership secured in 2025; the itinerant program (training and scholarships) launches in 2026.
Boys & Girls Club de PR
Campus partnership at Las Margaritas (Cantera) and Llorens Torres.
ConPRmetidos / Futuro ConPR
2025 collaborative cohorts at two public schools — Inés María Mendoza and Arturo Morales Carrión — running La Academia curriculum in production, marketing, finance, and events; both closed the semester with a final showcase.
Depto. de Corrección y Rehabilitación (DCR)
Campus Villalba and Campus Ponce — continuous programming inside the juvenile system.
Caras con Causa
Escuela Rosalina Caraballo campus; El Vagón housed on site.
Reinserta (México)
Partner for the first La Academia Pop-up outside Puerto Rico — Mexico City, December 2025.

Resource Channeling

The network in action: resources that arrive

Beyond the direct grants budget, the partnership network connected communities and participants with experiences, in-kind donations, tickets, and tangible resources throughout 2025.

0

People directly impacted

0

Units / resources delivered

0

Channeling actions

0

Allied organizations & brands

2025 highlighted actions

Table-tennis tables (×2)
Recreación y Deportes San Juan
250+
Tickets to the Young Miko concert
Rimas
200
Inclusive backpacks · Miraflores (Orocovis)
Farmacias Chardón
80
Sandals · Campus Villalba
New Balance
60
Bad Bunny Residency concert
Rimas
50
Lunches · Juanmita Clinic (Caguas)
Wendy's
30
Basketball clinics · BGC Las Margaritas
Rimas / Cangrejeros de Santurce
21
Flag football clinic · BGC Las Margaritas
NFL Puerto Rico
18
Other in-kind community donations
Petsmart
300
10

Toward

2026

"Tres y Sumando" · Museo 3CTEC, Caguas · Feb 19, 2026

On February 19, 2026, at Museo 3CTEC in Caguas, the Foundation marked three years of sustained community work and set out the agenda for the year ahead. The presentation was led by Héctor González, Board President; José Ramón Benítez, Executive Director; and Yamira Flores, Director of Programs, before media, strategic allies, and collaborators.

The through-line was scale. By February 2026, La Academia was operating across 10 campuses in Puerto Rico and internationally — DCR correctional facilities, public schools, Boys & Girls Clubs, and communities such as Barriada Morales in Caguas. Three commitments define 2026:

  • Fundación Flamboyán and Ciudad Museo de Añasco — a new Vagón Estudio and La Academia campus, extending the Foundation's reach into the island's western region.
  • Spotify — La Academia Móvil, a twelve-month itinerant program (see below).
  • UEFA Foundation — Fields of Hope, weekly soccer as a development tool (see below).
  • Wendy's — continued scholarships in music, sports, and the arts.
  • Campus Comunidad — deepening the follow-up program for La Academia graduates.
  • International — building on the Mexico City (December 2025) and Medellín (January 2026) Pop-ups, each coinciding with a stop on Bad Bunny’s “Debí Tirar Más Fotos” tour.

2026 project · with Spotify · June debut · Caguas

La Academia Móvil

In 2025 we secured the partnership with Spotify; in 2026 La Academia Móvil launches as a twelve-month program designed to bring industry-level creative experiences to communities of talented youth across Puerto Rico. Its first stop will run for three days at the Botanical and Cultural Garden of Caguas, serving youth from Escuela Diego Vázquez in Barriada Morales.

Participants will rotate through curated experiences: inside the Vagón Estudio, Grammy-winning producer Marcos Sánchez will lead immersive production sessions alongside facilitator José Carlos Figueroa — in a studio-wagon whose interior design is led by Matthew Burr, founder of San Juan Sound. Platea PR will facilitate storytelling, the Museo de Arte Contemporáneo an open-air art class, and C3TEC the STEM dimension.

The conviction anchoring the season: La Academia does not exist to produce artists. It exists so young people discover the universe of professions behind an artist — production, sound engineering, composition, audiovisual communication, marketing — and expand their life options through that discovery.

“La Academia Móvil represents an exciting chapter in the development of our organization's reach and service to Puerto Rican youth, providing novel frameworks and industry-level experiences across the island.”

— José Ramón Benítez, Executive Director

With the UEFA Foundation · weekly since February 2026

Fields of Hope

In partnership with the UEFA Foundation, Fields of Hope brings soccer as a development tool to two La Academia campuses: weekly clinics facilitated by José Zuñiga of Soccer Lab — Fridays with the young men at Campus Villalba (DCR) and Mondays with the girls at Campus Las Margaritas (Boys & Girls Club).

The weekly consistency has produced visible results: improvements in discipline, emotional regulation, teamwork, and personal confidence. In Villalba, soccer functions as a therapeutic complement; at Las Margaritas, the girls have found in the sport a space for empowerment — in communities where organized athletic opportunities, particularly for girls, have historically been limited.

José Ramón Benítez closed with participant testimony: a young man from the Villalba campus who discovered his talent for composition through La Academia, and Gabriela Reyes, an equestrian and grant recipient who competed at the World Equestrian Center with the Foundation's support.

11
Partner With Us

Join our mission

We invite foundations and companies committed to youth development, education, and social mobility to build with us. 2024 proved the model works; 2025 proved it can scale. With the right partners, it grows.

Partnerships don't fund our work. They make it possible — and give it scale.

Program sponsorship

Your organization powers a named program — designed, measured, and told together with you.

As Spotify does with La Academia Móvil (2025 partnership · 2026 program), the UEFA Foundation with Fields of Hope, and Wendy's with our scholarships.

Foundation grants & capital projects

Foundations that fund infrastructure and expansion: new campuses, a new Vagón Estudio, reaching new regions of the island.

As Fundación Flamboyán does, making the new Añasco campus and Vagón Estudio possible in 2026.

A direct conversation

Something else in mind? Let's talk. We design partnerships around your organization and the impact you want.

12

Our

Team

The Team

José Ramón Benítez

José Ramón Benítez

Executive Director

Yamira Flores

Yamira Flores

Director of Programs

Virginia Quiñones

Virginia Quiñones

Accountant

Ángel E. Hildebrand-Díaz

Ángel E. Hildebrand-Díaz

Program Coordinator

María Gabriela Velasco

María Gabriela Velasco

Liaison Manager

Alexandra Urrutia

Alexandra Urrutia

Facilitator

José Carlos Figueroa Barbosa

José Carlos Figueroa Barbosa

Facilitator

Board of Directors

Noah Assad

Member & Founder

Jorge Bracero Catoni

Member

Juan José Cirino

CPA, Sub-Treasurer

Héctor González, CFA

Board President

Anahí Lazarte

Member

Jonathan Miranda

Member & Founder

Iris Ortiz

Sub-Secretary

Lcdo. Pedro Ortiz

Secretary

Ing. Glenisse Pagán

Vice-President

Edgardo Rivera

Member

Lcdo. José 'Che' Juan Torres

CPA, Treasurer

Team and Board as of publication.